Netflixs first show with generative AI is a sign of whats to come in TV, film

During yesterday’s call, Netflix co-CEO Greg Peters highlighted the potential for generative AI to improve Netflix’s personalization and recommendation abilities. He said that Netflix is currently piloting the ability for people to ask Netflix for a recommendation via conversational prompts like, “I want to watch a film from the ’80s that is a dark, psychological thriller.” Netflix used generative AI in an original, scripted series that debuted this year, it revealed this week. Producers used the technology to create a scene in which a building collapses, hinting at the growing use of generative AI in entertainment.

Everyone is familiar with the word “cybersecurity.” Fewer people are talking about the novel kinds of threats that generative AI brings to the table. One of the most serious is “prompt injection.” Prompt injection is relatively new and not always obvious. It happens when someone manipulates the AI’s input to change what it does behind the scenes. As of now, there is no peer-reviewed clinical or longitudinal evidence yet that AI use on its own can induce psychosis in individuals with or without a history of psychotic symptoms. However, the emerging anecdotal evidence is concerning.

• We’re not in the era of creative-first marketing anymore.
• The Eternaut debuted on Netflix with a generative AI-assisted scene.
• Others rely purely on the cloud, which may have implications for compliance and security.

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• Its cloud suite delivers AI rendering for interior and exterior spaces, intuitive image-editing tools, AI virtual staging, and automated 3D model generation.
• Lucchi explains, however, that opt-in primacy would just be a “necessary transitional measure to preserve legal coherence while more systemic reforms are developed.”
• Until then, it’s suggested that opt-out is improved by standardising opt-out signals in a way that will be enforceable up and down the gen AI stack.

AI-induced amplification of delusions could lead to a kindling effect, making manic or psychotic episodes more frequent, severe, or difficult to treat. Correspondence with generative AI chatbots such as ChatGPT is so realistic that one easily gets the impression that there is a real person at the other end—while, at the same time, knowing that this is, in fact, not the case. In my opinion, it seems likely that this cognitive dissonance may fuel delusions in those with increased propensity towards psychosis …

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Its cloud suite delivers AI rendering for interior and exterior spaces, intuitive image-editing tools, AI virtual staging, and automated 3D model generation. Fully integrated with SketchUp via Extension Warehouse, the platform is adding support for more leading CAD tools so professionals can work inside the software they already know. TV and films are expected to use generative AI more in the next few years as industry leaders like Disney explore ways to leverage the technology.

Creative Empowerment, Not Creative Replacement

This is micro-orchestrated intelligence in motion—and at scale. The brands thriving in today’s high-stakes market are using autonomous marketing platforms to convert behavioral chaos into conversion precision, especially during critical sales windows like Black Friday/Cyber Monday (BFCM). The solution is to flip things over to an opt-in model, at least until something more robust is worked out.

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The world of AI is moving incredibly fast, not only for tech companies and Wall Street investors but also, it seems, for legislatures. That’s particularly true in the realm of copyright, where it seems existing laws are being brandished like plastic cutlasses to tackle the newly surfaced breakneck leviathan of generative AI. Take time to outline what the AI agent needs for its current tasks and intents.

With Netflix’s public embrace of generative AI, the line between what’s possible and what’s affordable continues to blur.

RingCentral Expands Its Collaboration Platform

Until then, it’s suggested that opt-out is improved by standardising opt-out signals in a way that will be enforceable up and down the gen AI stack. Ie, it should be enforceable at all levels, from CMS vendors to analytical researchers such as universities, and AI developers themselves. Not all data privacy issues are about content—location matters too.